Director of Performance Marketing and Operations — LUXY Ride (Shelton, CT)

Director of Performance Marketing and Operations — LUXY Ride (Shelton, CT)

LUXY Ride is the standard for premium ground transportation in the United States, and our team builds the platform that our partner network and riders depend on every day. We are growing across every part of the business and looking for people who bring real expertise, a high standard for their work, and a forward-thinking approach to how they get things done. If that describes you, we want to talk.

About LUXY Ride

LUXY Ride is a premium ground transportation technology platform built for people who value certainty. We connect customers with professional transportation providers nationwide through advance scheduling, transparent pricing, and real-time tracking. Our customers include corporate travelers, executive assistants managing travel programs, event planners, and individuals who expect the ride to show up, on time, exactly as booked.

We are a technology company that happens to operate in transportation, not the other way around. The platform we build powers a national network of professional drivers and transportation providers, and the people on our team have a direct hand in how that experience works for everyone on it.

We are at a stage where the right people have real impact. The work is fast, the team is lean, and the standard we hold ourselves to matches the product we put in front of customers.

LUXY Ride is the standard for journeys that matter, not a rideshare alternative.

About This Role

LUXY Ride is hiring a hands-on Director of Performance Marketing and Operations to own paid media, search, SEO, and the operational layer that keeps marketing moving. This is a Director-level execution role, not an oversight role. You will personally build, launch, and tune campaigns across paid social, CTV, programmatic, and paid search while serving as the connective layer across the marketing organization. You will report directly to the Chief Marketing Officer.

What You Will Do

Paid Media and Search Execution

• Own hands-on execution across all paid channels including paid social, CTV, programmatic, and paid search.

• Build, launch, manage, and tune campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, and CTV partners.

• Own account structure, budgets, pacing, creative rotation, audience strategy, and the testing framework.

• Drive paid media to support LUXY's core personas, use cases, and growth priorities.

• Continuously evaluate performance and reallocate spend to improve efficiency and scale.

Analytics, Tracking, and Attribution

• Work across GA4, HubSpot, Klaviyo, Agency Analytics, TripleWhale, and other reporting environments to improve visibility and decision-making.

• Serve as the connective layer across paid media, search, SEO, content, creative, lifecycle, and analytics. Own marketing performance measurement and reporting across every channel.

• Keep tracking, UTMs, attribution, and data flow accurate across platforms, analytics, and CRM.

• Validate data integrity and troubleshoot discrepancies across systems.

• Translate performance data into clear insights and actionable recommendations.

• Improve visibility into customer behavior and performance by segment.

• Support lifecycle workflows and campaign execution in partnership with the Content and Communications Lead.

SEO Ownership

• Collaborate with the CMO on SEO strategy and lead execution in partnership with content and technical resources.

• Work with the Web Ops team on on-page, technical, and programmatic SEO initiatives.

• Lead keyword strategy, content alignment, internal linking, and performance tracking.

• Monitor rankings, organic traffic, and conversion impact from SEO work.

• Keep SEO integrated with paid search and content strategy.

Campaign Cohesion and Operational Efficiency

• Manage and tune marketing landing pages tied to campaigns, coordinating content, design, and analytics for an aligned, high-performing experience.

• Operate with a high level of ownership, urgency, and accountability across campaigns and initiatives.

• Use AI and automation tools to improve campaign execution, reporting workflows, audience analysis, testing velocity, and overall marketing operations.

• Evaluate emerging marketing technologies and recommend solutions that improve speed, insight generation, and execution quality.

What You Bring

• 7+ years of performance marketing experience with direct, hands-on execution across paid social, paid search, programmatic, and CTV.

• Demonstrated success building and tuning campaigns at scale on Google Ads, Meta, LinkedIn, Microsoft Ads, DSPs, and CTV partners.

• Strong working knowledge of GA4, HubSpot, Klaviyo, and other marketing analytics platforms.

• Experience with attribution modeling, multi-touch reporting, and clean UTM and data hygiene practices.

• Hands-on SEO experience across on-page, technical, and programmatic SEO.

• Strong analytical thinking with the ability to translate data into clear, decisive action.

• Working knowledge of AI-assisted marketing tools such as ChatGPT, Claude, Cursor, Gemini, or comparable platforms. This is required, not preferred. We expect AI fluency as part of how you work.

• Excellent communication skills and a collaborative working style.

• Comfort working in a fast-moving environment where you own outcomes end to end.

Working with AI at LUXY

At LUXY, we hire marketers who bring deep expertise in their field AND a forward-thinking approach to AI. We expect every member of the team to use AI tools to accomplish more, improve the quality of their output, bring new skills into the team, and help drive the business forward.

Working knowledge of AI-assisted marketing and execution tools such as ChatGPT, Claude, Cursor, Gemini, and similar platforms is required for this role. These tools change what one marketer can ship, what one marketer can learn, and what one team can build. We are hiring people who already think this way.

We are not hiring marketers who hand everything to AI. We are also not hiring marketers who refuse to use it. We are hiring marketers who own their work, use AI to push their own ceiling higher, and bring a clear point of view on where AI improves the work and where human judgment still wins.

Bonus Points

• Director-level performance marketing experience at a growth-stage company.

• Experience in transportation, travel, hospitality, or B2B services.

• Experience with marketing automation and lifecycle platforms (HubSpot, Klaviyo, Iterable, Customer.io).

• Existing AI workflows or agents you have built for marketing operations.

Why Join LUXY

• Own the performance side of marketing for the platform behind 100,000+ rides completed since 2023.

• Be part of a team that takes AI fluency seriously. Use the best modern tools to accomplish more and grow your skills faster than you would anywhere else.

• Direct line of sight to the CMO and executive team. Your work shapes how LUXY scales nationally.

Compensation and Schedule

Annual salary: Competitive, based on experience.

Employment type: Full-time, W-2 employee of LUXY Technologies, Inc.

Benefits: Medical, dental, vision, 401(k), unlimited PTO,

Work model: In-office at our Shelton, Connecticut headquarters, four (4) days per week in office with one day remote.

Location: U.S.-based, Connecticut. Open to candidates already in the area or willing to relocate.

How To Apply

Apply through this listing with your resume. In a brief note, please describe (a) one paid media or SEO campaign you executed end to end and the measurable result it produced, (b) the AI-assisted marketing tools you use today and a specific example of how AI changed what you were able to ship, and (c) your current location and availability for in-office work in Shelton, Connecticut.