Digital Marketing Specialist

Digital Marketing Analyst

About the Role

We are looking for a data-driven Digital Marketing Analyst to help measure, optimize, and accelerate our digital marketing efforts. This role will analyze campaign performance, customer behavior, website activity, and marketing channels to identify opportunities for growth and improve marketing ROI.

The ideal candidate combines strong analytical skills with a practical understanding of digital marketing and can turn data into clear recommendations that marketing and sales teams can act on.

Key Responsibilities

• Analyze performance across digital marketing channels, including paid search, social media, email, web, and content.

• Build and maintain dashboards and reports tracking KPIs, campaign performance, conversion rates, pipeline contribution, and ROI.

• Monitor website and campaign analytics to identify trends, opportunities, and areas for improvement.

• Conduct customer, audience, and competitor analysis to support marketing strategy.

• Evaluate lead-generation and conversion performance throughout the marketing funnel.

• Partner with marketing, sales, and leadership teams to translate data into actionable recommendations.

• Support A/B testing and optimization of campaigns, landing pages, messaging, and calls-to-action.

• Manage data quality and ensure marketing reporting is accurate and consistent.

• Help identify opportunities to leverage AI, automation, and emerging digital marketing technologies.

• Present insights and recommendations clearly to both technical and non-technical stakeholders.

Qualifications

• 2–5 years of experience in digital marketing analytics, marketing operations, business analytics, or a related field.

• Strong analytical and problem-solving skills.

• Experience with Google Analytics/GA4, CRM platforms, and marketing automation tools.

• Strong Excel/Google Sheets skills; experience with BI tools such as Power BI or Tableau is a plus.

• Understanding of digital marketing metrics, attribution, conversion funnels, and customer acquisition.

• Excellent communication and presentation skills.

• Ability to manage multiple priorities in a fast-paced environment.

• Curiosity and a willingness to experiment with new technologies, particularly AI.

Success in This Role

Success means turning marketing data into better decisions, more efficient campaigns, higher-quality leads, and measurable revenue impact.