Salesforce Marketing Cloud Expert – B2C Automation

Daniel R

Anderson · Operations Manager

Job description

Summary
We’re seeking a Salesforce Marketing Cloud expert to support B2C marketing automation initiatives. This role is hands-on and requires deep experience building high-volume, behavior-driven email journeys and automated customer communications.

Responsibilities:
-Build and optimize B2C email journeys (welcome, onboarding, abandoned flows, lifecycle, re-engagement)
-Configure automated and trigger-based emails and auto-responders
-Manage Marketing Cloud automations, data extensions, and segmentation
-Ensure best practices for deliverability, compliance, and personalization
-Troubleshoot journey, data, and send issues
-Provide strategic recommendations to improve engagement and conversion

Requirements:

Extensive Salesforce Marketing Cloud experience (B2C)
Expertise in Journey Builder, Email Studio, Automation Studio, Contact Builder
Strong SQL and data extension experience
-Proven experience with complex, multi-step customer journeys
-Current Salesforce certifications (required)

To Apply, Include:
-Brief summary of your B2C Marketing Cloud experience
-Examples of journeys/automations you’ve built
-Your Salesforce certifications

More information

Minimum education level

Bachelor's

Experience level

Senior (5-7 years)

Job skills

Email Marketing

Data Analysis

Automation Workflows

Customer Segmentation

Campaign Management

A/B Testing

Reporting and Analytics

Certifications

SalesForce Marketing Cloud

Company overview

Anderson

Advertising Services·51-200 employees

Anderson is a full-service acquisition marketing agency delivering measurable growth for brands in healthcare, financial services, and high-consideration consumer categories. We unite predictive consumer intelligence, human-centered creative, and precision activation, integrated from strategy through execution. SmartAcquire, our proprietary intelligence solution, goes beyond demographics to surface behaviors, motivations, and in-market intent. It also helps you reach 30 to 60% more of the right prospects. With four decades of acquisition expertise, we don't hand over platforms and tools. We deliver interpretation, strategy, and activation, with measurable results you can defend.