Digital Marketing Specialist

Company Overview

MYFA Wellness is a mindfulness-and-yoga brand, rooted in a journey of conscious living, movement, and personal transformation. The Instagram presence (≈46K followers) highlights yoga classes, NLP (Neuro-Linguistic Programming) coaching, mindfulness teachings, and a mission to empower people to breathe, move, and live with awareness.

As we scale our impact and grow our digital footprint, we’re looking for a creative, data-driven Digital Marketing Specialist to join our team and help amplify our message, grow our community, drive user acquisition, and build loyalty among our members.

Role Summary

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing MYFA Wellness’s digital acquisition, retention, and brand-engagement efforts. This includes content marketing, social media management, email marketing, funnel optimisation, paid advertising, analytics, and growth-hacking techniques tailored to the wellness / yoga / mindfulness niche. You will collaborate closely with the founder/instructor, creative content team, and operations to translate our mission into engaging campaigns and measurable growth.

Key Responsibilities

Develop and implement the annual digital marketing strategy aligned with MYFA Wellness’s brand mission and business goals (e.g., class sign-ups, workshop registrations, product sales, partnerships).

Manage and optimise social media channels (Instagram, Facebook, TikTok, LinkedIn) including content calendars, post creation, community engagement, growth tactics, influencer or collaborator outreach.

Create and schedule engaging multimedia content (images, videos, Stories/Reels, carousels) that reflect the brand’s voice – mindful, authentic, empowering – and drive action (class registration, leads, downloads).

Oversee and execute email marketing campaigns: list growth strategies, segmentation, automation (welcome series, nurture sequences, re-engagement), newsletters, offers, and performance tracking.

Plan and manage paid digital advertising campaigns (Meta/Instagram Ads, Google Ads, YouTube, TikTok) including audience building, ad creative testing, budget management, retargeting, conversion tracking, and reporting.

Build and optimise marketing funnels: lead capture (landing pages, lead magnets), nurture flows, upsell/cross-sell, class/workshop conversion, membership retention, churn mitigation.

Monitor, analyse and report key marketing metrics (CAC, LTV, conversion rates, ROAS, engagement metrics, growth metrics) and provide actionable insights to the leadership team.

Conduct A/B tests and experiments across channels (social, email, landing pages, ads) to continuously improve performance and efficiency.

Collaborate with the content/creative team to plan launches of new programs, courses, workshops; help define positioning, messaging, offers, and timelines.

Stay up-to-date with digital marketing trends – particularly in the wellness, health, fitness, and mindfulness sector – and apply innovative tactics to differentiate MYFA Wellness in a crowded space.

Manage budget, vendor relationships (e.g., creative freelancers, agencies, influencers), and ensure marketing operations run smoothly with clear processes and timelines.

Support brand partnerships and affiliate marketing initiatives to expand reach and build strategic collaborations.