Chief Marketing Officer

160,000Chief Marketing Officer (CMO) – Pabandi

Remote | Equity + Token Allocation | Full-Time (or Part-Time initially)

TL;DR:

We’re an AI-powered Web3 booking & escrow platform that rewards reliable behavior. We need a marketing genius who can turn “Wada karo, inaam pao” into a household mantra across Pakistan and beyond — without a big budget.

About Pabandi

Pabandi is building the world’s first portable trust layer. Our AI predicts no‑shows, our Solana smart contracts protect revenue, and our PAB token rewards customers for simply keeping their word. We launched with a Karachi pilot that saw 67% fewer no‑shows and 34% revenue recovery, and we have over 1,000 businesses and users on our waitlist.

We are bootstrapped, customer‑obsessed, and moving fast. We’re not a crypto project — we’re a reliability company that happens to use Web3 to make trust portable and profitable. Our first market is Pakistan, and our vision is global.

We need a marketing co‑founder who can take this story and make it impossible to ignore.

The Role

You will be Pabandi’s first marketing hire. Your job is to define our voice, grow our community, and drive adoption among both businesses and customers — with a budget that’s mostly your creativity. You’ll work directly with the founder (that’s me) and have full ownership over all things marketing: brand, growth, content, community, PR, and partnerships.

This isn’t a “run ads and watch dashboards” role. This is a “get on the ground (remotely or literally), understand why a Karachi salon owner is scared of no‑shows, and craft a campaign that makes them feel seen” role.

Key Responsibilities

• Brand Building: Refine and own Pabandi’s brand voice across every channel — from X threads to WhatsApp forwards to street‑level flyers.

• Growth & Demand Gen: Design and execute low‑cost, high‑impact campaigns to drive business sign‑ups and customer adoption in Pakistan, the Middle East, and eventually globally.

• Community & Social: Manage and grow our social presence (X, Instagram, TikTok, Facebook, LinkedIn, Telegram, WhatsApp), turning followers into a movement.

• Content Engine: Create (or coordinate) viral content — memes, Reels, explainer videos, founder threads, customer stories. No idea is too small or too weird.

• Influencer & Partner Outreach: Build relationships with micro‑influencers, freelancer communities, salon chains, clinics, and tech ecosystems.

• Token Narrative: Communicate PAB’s value simply: “Earned by showing up, used for AI access, never speculated.” You’ll help kill the “crypto bro” image and replace it with “trust badge.”

• PR & Media: Get Pabandi featured in Pakistani and international tech press, leveraging our pilot data and founder story.

• Analytics & Experimentation: Run rapid experiments, measure everything, and double down on what works. We move fast and learn faster.

Who You Are

• You’re a storyteller first. You can find the human story in a no‑show statistic and make people feel it.

• You’ve marketed in Pakistan. You understand the culture, the humor, the WhatsApp‑forward economy, and the power of “bharosa” (trust).

• You’re Web3‑curious, not Web3‑obsessed. You don’t need to be a Solana expert, but you understand why a loyalty token is cooler than points, and you can explain it to a salon aunty.

• You’re scrappy. You’ve grown something from zero with minimal spend. You know that a great tweet can outperform a $10,000 ad buy.

• You’re customer‑obsessed. You’ll jump on a call with a Lahore freelancer to understand their pain before writing a single headline.

• You have 5+ years of marketing experience (preferably in B2B SaaS, marketplace, or consumer tech). Startup experience is a huge plus.

• You’re comfortable with ambiguity. We’re building the plane while flying it, and you’ll help steer.

Nice to Have (but not required)

• Experience marketing to both businesses (B2B) and consumers (B2C).

• Familiarity with SEO, content marketing, and lifecycle email/WhatsApp campaigns.

• Basic design/video editing skills (Canva, CapCut) — or willingness to learn.

• Crypto/Web3 marketing experience (if you’ve marketed a token without hype, tell us!).

• Existing network in Pakistani tech, freelancer, or salon/beauty industries.

• Fluency in Urdu (Roman or Nastaliq) — or willingness to work closely with someone who is.

What We Offer

• Founding Team Equity: Significant equity stake (we’re talking co‑founder level for the right person).

• PAB Token Allocation: A meaningful grant of PAB tokens that grow with the platform’s success.

• Full Ownership: You’ll shape Pabandi’s marketing from scratch. No bureaucracy, no approval chains.

• Remote‑First, Async‑Friendly: Work from anywhere, with a bias toward Pakistan/US time zones.

• Direct Impact: Your work will literally help small business owners pay their bills and reward honest customers.

• Title: Chief Marketing Officer (or whatever title you feel represents your work).

How to Apply

Instead of a formal cover letter, send the following to [your email] with the subject “CMO – [Your Name]”:

1. A short note on why Pabandi’s mission resonates with you (2 paragraphs max).

2. One creative marketing idea you’d execute in your first 30 days — with a budget of $0.

3. Links to 2-3 things you’ve marketed (startups, campaigns, side projects, tweets that went viral — anything).

We’ll review and get back within a week. If it feels like a fit, we’ll jump on a chai chat (virtually, or in person depending on location).

Pabandi is an equal opportunity employer. We celebrate reliability in all its forms and are building a team as diverse as the customers we serve.