Senior Amazon Creative Content Strategist

The Role (What You'll Actually Be Doing)
This is a hybrid role that sits at the intersection of strategic copywriting, creative direction, and project management. You'll own the entire content creation process for 8-12 brands monthly across multiple channels.
Strategic Copywriting (35% of your time)
Write conversion-focused copy for:
Amazon content: Brand Stories, Gallery image copy, Premium A+ headlines and descriptions, Storefront messaging
Off-channel marketing: Email campaigns, Meta/Google ad copy, landing page messaging
All content is created using our AI generators and Brand Blueprint system - you're not starting from scratch, but you need to know how to use these tools strategically
What makes this different from typical copywriting:
You're writing for Rufus AI comprehension, not just human readers - context, use case, and customer benefit hierarchy matter more than keyword density
You're adapting the same brand story across multiple touchpoints while maintaining consistency
You're applying customer psychology and conversion principles, not just describing products
You understand Amazon's content compliance requirements and mobile-first optimization
Creative Direction (30% of your time)
Translate strategy into execution by:
Developing comprehensive creative briefs that give designers clear visual direction without needing to create mockups yourself
Reviewing completed designs against brand standards and providing actionable feedback
Ensuring visual hierarchy, messaging, and brand voice align across all content - we care deeply about our partners' branding, which means staying in brand voice, on-brand visually, and creating cohesive experiences across every customer touchpoint (Amazon, email, ads, landing pages)
Applying conversion psychology to both copy and visual strategy
Maintaining brand consistency across different designers and external agencies
This isn't about being a designer yourself - it's about knowing what good design looks like and being able to articulate what you need.
Project & Team Management (20% of your time)
Keep the content pipeline moving by:
Coordinating workflow across multiple designers (including a Senior Designer who reports to you)
Maintaining the Content Tracker until our SellerOS workflows are fully implemented
Assigning projects based on designer capacity, expertise, and deadlines
Preventing bottlenecks before they happen and solving problems proactively
Managing both internal team and external agency relationships
Ensuring nothing falls through the cracks and all deadlines are met
Design Execution (10% - Backup Capacity)
When your workload allows or the team needs extra hands:
Take on full design projects (Gallery images, Premium A+, Brand Stories, Storefronts)
Create email designs, ad creative, or other marketing materials
Edit existing files for quick optimizations or client revisions
Jump in wherever the team needs you most
This isn't your primary responsibility, but having design skills makes you exponentially more valuable.
Client Communication (5% of your time)
Present finished content to clients via email with clear, professional communication
Manage client feedback and revision requests
Take ownership of client satisfaction and final project approval
Who You Are (The Ideal Candidate)
You're someone who's been doing e-commerce content for years and you're frustrated. You've watched brands invest in mediocre content that doesn't convert. You've seen agencies churn out cookie-cutter Amazon listings that all look the same. You know there's a better way, but your current role doesn't give you the autonomy or strategic influence to do it right.
You're the person on your current team who:
Actually understands how Amazon's algorithm has evolved and why context matters now
Writes copy that focuses on customer problems and emotional benefits, not just product features
Sees the strategic picture - how all the content pieces should work together cohesively
Gets frustrated when designers miss the mark because the brief wasn't clear enough
Naturally thinks about workflows and how to prevent bottlenecks
Takes ownership of outcomes, not just tasks
You're ready to own the entire content operation - strategy, execution, team coordination, and results. You want autonomy, you want impact, and you want to work with brands that are actually growing because of the work you do.
You communicate clearly and professionally - you address issues directly without creating unnecessary drama or interpersonal conflict. You focus your energy on solving problems, not creating them.
You have design skills, but you're not looking for a design-heavy role. You're looking to use your strategic brain, not just your Photoshop skills.
What You Need to Bring
5+ years deep Amazon & E-commerce Expertise (Non-Negotiable) deep Amazon content experience Real understanding of how Rufus AI has changed content strategy in 2025-2026
Experience writing Premium A+ Content, Brand Stories, and Storefronts (not just basic listings)
Knowledge of Amazon best practices, compliance requirements, and what actually converts
Copywriting Excellence
Portfolio showing conversion-focused copy and design content you've created for e-commerce brands, specifically on Amazon
Ability to write in different brand voices and adapt tone for different audiences
Understanding of customer-first messaging frameworks (StoryBrand or similar)
Strong command of English - grammar, tone, persuasion, clarity
Experience writing benefit-driven copy that connects emotionally while driving action
Creative Direction & Strategic Thinking
Ability to translate brand strategy into clear creative briefs that designers can execute
Experience reviewing design work and giving constructive, actionable feedback
Understanding of visual hierarchy, design principles, and conversion psychology
Strategic thinking about customer journey, positioning, and competitive differentiation
Comfort working from Brand Blueprints and maintaining brand consistency
Project Management & Leadership
Proven track record coordinating multiple projects across team members with competing deadlines
Self-directed and organized - you own the pipeline without needing oversight
Comfortable with project trackers, Google Drive, and collaborative platforms
Design Capability
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Ability to execute full design projects when needed (Amazon listings, emails, ads)
Understanding of design file formats, image specs, and Amazon's technical requirements
Comfortable editing files and making design optimizations
Note: You're not hired primarily as a designer, but these skills make you significantly more valuable
Excellent written English for client communication and creative briefs
Comfortable giving feedback to designers and managing revision cycles
Professional, responsive, and reliable in all interactions
Ability to explain strategic decisions and creative rationale clearly
What Success Looks Like
Master our Brand Blueprint framework and AI generators
Deliver your first creative briefs and copy that designers can execute cleanly
Understand our workflow, tools, and how projects move through the pipeline
Build relationships with the design team and establish your working style
Deliver copy and creative direction that consistently meets quality standards
Show you understand the Rufus AI optimization approach and can apply it across brands
Demonstrate clear communication and reliable execution
Months 3-6: Owning Creative Operations
Effectively coordinate designer resources to prevent bottlenecks and meet all deadlines
Handle client communication professionally with minimal revision cycles
Proactively improve processes and solve problems before they become issues
Maintain accurate project tracking and ensure smooth workflow
Step in with design execution when team capacity requires it
Beyond 6 Months: Driving Results
Own the entire content operation from strategy to delivery
Drive measurable conversion improvements through strategic content
Develop designers' skills and maintain consistent quality across the team
Build strong client relationships through excellent work and communication
Become the trusted creative and strategic partner for our highest-value brands
What Makes This Role Hard (Let's Be Honest)
We believe in transparency, so here's what you should know:
You'll juggle a lot: Multiple brands, multiple designers, multiple deadlines, multiple channels. If you need a single-focus role, this isn't it.
You'll need to be self-directed: We're not a micro-management culture. You'll have autonomy, which means you'll own both wins and mistakes.
You'll wear multiple hats: Some days you're writing copy, some days you're directing designers, some days you're managing client revisions, and occasionally you're designing. If you need a narrow job description, this will frustrate you.
The standards are high: We care deeply about quality and outcomes. "Good enough" doesn't work here. If you're someone who's fine with mediocre work, we're not a fit.
You'll be the quality gate: When content goes to clients, it has your approval on it. That responsibility matters, and not everyone is comfortable with it.
The right person will love this role because: You get autonomy, strategic influence, variety, and the ability to actually see your work drive real results for growing brands. But it requires someone who thrives in dynamic environments and takes genuine ownership.
Professional Environment
Work directly with experienced e-commerce operators and strategists who've built and scaled brands themselves
Exposure to diverse brands across industries at different growth stages
Opportunity to shape content standards and creative processes as we scale from 50 to 500 brands
Work Environment
Fully remote with flexibility in schedule, requiring overlap with US morning hours for team meetings and collaboration