Marketing Coordinator

Location: McAllen, Texas
Job Type: Full-Time
Work Setting: In-Person
We are looking for a creative, organized, and results-driven Marketing Coordinator to support the marketing efforts of our restaurant and hospitality brands.
This position will be responsible for coordinating social media, content creation, promotions, campaigns, events, and marketing materials while working closely with our operations team and outside vendors.
We are looking for someone who understands that great marketing is not just about posting on social media — it is about building strong brands, driving customer traffic, and ultimately increasing sales.

Key Responsibilities

• Coordinate and maintain the monthly marketing and promotional calendar.


• Manage and coordinate social media content across multiple brands and locations.


• Coordinate photography, video production, Reels, TikTok content, and other digital assets.


• Work with photographers, videographers, graphic designers, influencers, and outside marketing vendors.


• Develop and coordinate campaigns designed to increase customer traffic, sales, and brand awareness.


• Ensure business information, promotions, menus, hours, and events are accurate across digital platforms.


• Coordinate seasonal promotions, holidays, product launches, special events, and restaurant activations.


• Assist with email and SMS marketing campaigns.


• Monitor online reviews, customer feedback, and overall brand reputation.


• Coordinate printed marketing materials, including flyers, posters, menus, table tents, signage, and promotional materials.


• Visit restaurant locations to ensure marketing campaigns and promotions are being executed correctly.


• Maintain organized libraries of photography, video, logos, brand guidelines, and other marketing assets.


• Prepare basic reports on social media performance, engagement, campaign results, and other marketing KPIs.


• Work directly with the Director of Operations and management team to develop and execute new marketing initiatives.

Qualifications

• Previous experience in marketing, social media, advertising, content creation, or a related field.


• Strong knowledge of Instagram, Facebook, TikTok, and other digital platforms.


• Experience with Canva and basic graphic design tools.


• Ability to create engaging and visually appealing social media content.


• Strong organizational and project-management skills.


• Excellent written and verbal communication skills.


• Ability to manage multiple brands, locations, campaigns, and deadlines simultaneously.


• Availability to travel between locations throughout McAllen and the Rio Grande Valley.


• Bilingual English/Spanish preferred.


• Experience in restaurants, hospitality, retail, food & beverage, or lifestyle brands is a plus.

Who We're Looking For

The ideal candidate has a strong visual sense, understands current social media trends, and knows how to turn ideas into execution.
We are not looking for someone whose only responsibility is posting content. We want someone who can coordinate, execute, follow up, and measure marketing initiatives that generate real customer traffic and sales.
This person should be comfortable working in a fast-paced environment, visiting our locations, communicating with managers and vendors, and taking ownership of marketing projects from concept through execution.

Compensation

Competitive salary based on experience.
Candidates should submit a résumé and, when available, examples or a portfolio of previous social media content, photography, videos, graphic design, campaigns, or other marketing work.
Job Type: Full-Time
Work Location: In-Person – McAllen, TX