Marketing Operations & Attribution Specialist

The opportunity

MeeBoss is hiring a Marketing Operations & Attribution Specialist to make acquisition reporting, lead routing and campaign measurement more dependable as the company scales. You will own the day-to-day processes connecting paid media, HubSpot and marketing analytics. You will identify data-quality problems, improve workflows and give Marketing a reliable view of MQL volume, source and quality.

This is a marketing operations and business-systems role, not a data-engineering role. You will define requirements, manage operational workflows and validate results while partnering with Data and Engineering on backend implementations.

What you will do

• Maintain HubSpot lead-routing, lifecycle, source and campaign workflows.

• Establish and enforce UTM, source, campaign and lifecycle-stage standards.

• Monitor attribution coverage and identify missing, unknown or inconsistent sources.

• Maintain clear separation between employer-side and job-seeker activity.

• Improve lead deduplication and help ensure the same result is counted only once.

• Reconcile campaign and MQL reporting across HubSpot, advertising platforms, GA4, AppsFlyer and Looker.

• Build and maintain recurring reports for MQL volume, CPL, source coverage, routing and lead quality.

• Create automated alerts for broken workflows, tracking gaps, unusual volume changes and data-quality issues.

• Maintain documented definitions for MQLs, channels, conversion events and attribution rules.

• Partner with Performance Marketing and BD to incorporate lead-quality feedback into reporting.

• Translate business and measurement requirements into clear requests for Data, Engineering and external technical partners.

• Define acceptance criteria and QA implementations such as conversion events, app postbacks, offline conversions and server-side tracking.

• Maintain an issue log, coordinate resolution and confirm that fixes work as intended.

• Document workflows and provide straightforward guidance to Marketing, BD and other stakeholders.

What you bring

• 3 to 5 years of experience in marketing operations, growth operations, revenue operations or marketing analytics.

• Hands-on experience administering HubSpot or a comparable CRM and marketing-automation platform.

• Strong understanding of lead routing, lifecycle stages, source attribution, UTMs, deduplication and campaign tracking.

• Experience reconciling information across advertising, CRM and analytics platforms.

• Familiarity with GA4 and Google Tag Manager.

• Strong Excel or Google Sheets skills.

• Ability to identify the source of a reporting discrepancy and explain it clearly.

• Strong project-management skills and the ability to coordinate work across Marketing, Data, Engineering, Product and BD.

• Careful attention to definitions, documentation and data quality.

Helpful experience

• Familiarity with AppsFlyer or another mobile measurement platform.

• Experience with Looker or another business-intelligence platform.

• Experience with offline conversion imports, Meta CAPI or app-event postbacks.

• Working knowledge of SQL or no-code automation tools.

• Experience supporting paid acquisition or lead-generation teams.

• Experience in an early-stage or rapidly changing environment.

What success looks like

• Marketing can reliably explain how many MQLs were generated, where they came from and what they cost.

• Lead-routing and lifecycle workflows operate consistently.

• Duplicate, unknown and misclassified records decrease over time.

• Reporting definitions are documented and used consistently across teams.

• Tracking and attribution problems are identified before they materially affect budget decisions.

• Data and Engineering receive clear requirements instead of open-ended marketing requests.