Content Marketing Manager

We are seeking a strategic, data-driven, and creative Content Marketing Manager to oversee our content strategy, brand storytelling, and digital channel growth. In this role, you will lead the end-to-end development of omni-channel content ranging from short-form video and social campaigns to thought leadership, email marketing, and web copy. You will sit at the intersection of strategy, design, and performance, ensuring all messaging aligns with brand identity and drives measurable business growth.

Key Responsibilities

• Content Strategy & Planning: Build and manage a comprehensive content calendar, aligning storytelling initiatives with product launches, seasonal campaigns, and key business milestones.

• Omni-Channel Execution: Oversee content creation across TikTok, Instagram, YouTube, email marketing, blog/editorial, and digital ad channels.

• Brand Voice & Messaging: Define and maintain brand messaging guidelines, ensuring a consistent tone of voice across all customer touchpoints.

• Creative Direction & Asset Production: Direct and produce high-engagement short-form video, lifestyle photography, and editorial copy. Collaborate with graphic designers, copywriters, and external agencies/creatives.

• Campaign & Growth Strategy: Partner with growth and performance teams to create high-converting creative assets for paid acquisition and organic channel expansion.

• Performance Analytics & Optimization: Track key performance indicators (engagement rates, conversion metrics, domain traffic, audience growth) to continuously optimize content tactics based on data insights.

• Community & Culture Insights: Stay on top of emerging digital trends, platform shifts, and consumer insights to identify creative expansion opportunities.

Requirements & Qualifications

• Experience: 3–5+ years of experience in content marketing, brand marketing, or digital strategy (DTC, lifestyle, agency, or high-growth startup environment preferred).

• Portfolio: A portfolio demonstrating successful omni-channel marketing campaigns, high-performing short-form video strategies, and strong editorial writing.

• Technical Skills: Proficiency with marketing tech tools, CMS platforms, social media analytics, and mobile/desktop video editing tools (CapCut, Premiere Pro, Figma, or similar).

• Analytical Mindset: Comfortable analyzing content performance metrics and applying data-backed learnings to creative strategy.

• Leadership & Communication: Exceptional written, verbal, and visual storytelling skills with strong project management capabilities.

Preferred Qualifications

• Experience with AI-assisted creative workflows, automated content systems, or modern marketing stacks.

• Background in organic social growth, influencer partnership integration, or UGC management.