Growth Marketing Lead

On-site (Midtown Manhattan, New York City, NY) · $110K–$180K · 2 openings

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**About the company**

A fast-growing, Series A fintech startup building an AI-driven capital platform that underwrites and manages funding for consumer product brands, the kind sold at major national retailers. The company has grown rapidly since launching, is backed by a substantial mix of debt and equity capital, and builds its entire technology stack in-house.

**The role**

The company has grown to this point without a single marketer, and you'll be the first. You'll own how consumer-brand founders discover the company, from partnerships with media companies, trade publications, and newsletters founders already read, to sponsorships, co-marketing, communities and events, and paid acquisition as new products launch. This is genuinely a build-it-from-zero role: you're expected to both plan and personally execute, with no existing team, agency, or infrastructure to lean on, and to eventually help build out the marketing function once it proves itself.

**What you'll do**

- Plan and run newsletter sponsorships, event sponsorships, and co-branded campaigns that put the company in front of large numbers of consumer-brand founders at once

- Own performance marketing end-to-end as new products launch, including creative, targeting, budgets, and landing pages on channels like Meta and Google

- Write and ship the emails, landing pages, case studies, and posts that let a founder understand the product in one read

- Design the tracking, attribution, and reporting infrastructure that shows what's actually working across every channel and partnership

- Define CAC, attribution, and channel ROI, then double down where the data actually points

- Work weekly with founders, sales, and product, feeding what you learn directly into what gets built next

**What you must bring**

- 3+ years of marketing experience with real, hands-on exposure to growth, content, media, events, or paid channels

- A track record of full ownership across both marketing strategy and execution — you've been the person who planned the campaign and personally shipped it, not just directed others

- A background at a scaled fintech company or a strong, recognizable tech brand

- Genuine comfort operating as the only marketer, with no team, agency, or existing infrastructure in place on day one

- Real excitement to own paid channels like Meta and Google directly as the product suite grows

- Strong familiarity with current AI and coding tools

**Nice to have**

- Experience building a partner or media motion from zero rather than inheriting an existing program

- A track record running newsletter sponsorships or co-marketing campaigns with measurable pipeline results attached

- Fintech or startup experience specifically

**Compensation & logistics**

- $110K–$180K base salary plus competitive equity

- On-site five days a week in Midtown Manhattan, New York City

- 2 openings

- Not open to any visa sponsorship — candidates must already be authorized to work in the US

**This isn't the right fit if**

- You're looking for a role with an established marketing function, an existing team, or heavy agency support already in place

- You're a single-channel specialist without exposure to partnerships, media, or broader growth work

- Your background is mainly brand or communications work without measurable growth accountability attached to it