Business Development Representative - Healthcare

Business Development Representative (BDR) - Healthcare

Company: Benefitly

Location: Remote / Hybrid

Department: Sales / Growth

Compensation: Low Monthly Base + Commission (potential equity) 

Timeline: One to two months for the ideal candidate

About Benefitly

Benefitly is an AI-powered platform designed to help employees understand and maximize their health insurance benefits. Our technology analyzes insurance plans and provides clear, conversational answers to questions about coverage, providers, and healthcare costs. By simplifying complex benefits information, Benefitly helps employees make smarter healthcare decisions while reducing the administrative burden on HR teams.

We are building the next generation of benefits navigation tools and are looking for a motivated Business Development Representative to help introduce our platform to companies and HR leaders across the United States.

Role Overview

The Business Development Representative (BDR) will play a critical role in generating new business opportunities for Benefitly. This role is responsible for outbound prospecting, relationship building, and identifying companies that could benefit from Benefitly’s platform.

The ideal candidate is comfortable with high-volume outreach, enjoys speaking with prospects, and thrives in a fast-paced startup environment.

Key Responsibilities Prospecting & Outreach

• Identify and research potential customers including HR leaders, founders, and benefits decision makers.

• Conduct outbound prospecting through:

  • Cold calls

  • LinkedIn outreach

  • Email campaigns

• Log all activity directly into the CRM.

CRM & Pipeline Management 

• Work daily inside the CRM [Close CRM] to:

  • Track leads and outreach

  • Log calls and conversations

  • Update contact and company records

  • Manage follow-ups and next steps

• Maintain organized and accurate pipeline data.

Relationship Development

• Build relationships with HR leaders, founders, and business decision makers.

• Develop trust by understanding prospect challenges around employee benefits and HR workload.

• Communicate how Benefitly helps simplify benefits navigation for employees.

Lead Qualification

• Identify qualified opportunities for the founder.

• Conduct initial discovery conversations with prospects.

• Schedule demos or meetings with the founder.

Follow-Up & Nurturing

• Consistently follow up with prospects through multiple channels.

• Maintain ongoing communication with interested leads.

• Nurture early-stage prospects until they are ready for a product demo.

Daily Activities

• High-volume outbound calling

• LinkedIn messaging and connection building

• Sending targeted follow-up emails

• Logging activity in CRM

• Researching new accounts

• Booking discovery calls and demos

• Building relationships with potential customers

Ideal Candidate Profile

• Strong communication and relationship-building skills

• Comfortable with outbound sales and cold calling

• Highly organized with strong CRM discipline

• Self-motivated and able to work independently

• Curious and eager to learn about healthcare benefits and HR technology

• Ability to build trust quickly with prospects

Preferred Experience

• Experience in sales, business development, or lead generation

• Experience selling or prospecting into HR, benefits, or healthcare technology markets

• Familiarity with CRM systems such as HubSpot or Close CRM

• Experience with LinkedIn prospecting tools

Success Metrics

• Number of outbound calls and messages

• Qualified meetings booked

• Opportunities created in CRM

• Pipeline contribution

• Conversion rate from outreach to meeting

What We Offer

• Opportunity to join an early-stage startup shaping the future of healthcare benefits navigation

• Fast-paced environment with strong learning and growth opportunities into leadership positions

• Competitive compensation with performance incentives

• Ability to make a direct impact on company growth