Senior Performance Marketing Specialist

The opportunity

MeeBoss is hiring a hands-on Senior Performance Marketing Specialist to help scale qualified employer acquisition across paid channels. You will turn approved channel strategies and budgets into well-executed campaigns, maintain strong day-to-day performance, and build a disciplined testing program. This role is ideal for someone who enjoys being close to campaigns, creative, audiences and performance data.

What you will do

• Build, launch and optimize employer acquisition campaigns across Meta and Google.

• Support Apple Search Ads and other app-acquisition campaigns as business needs evolve.

• Manage daily and weekly budget pacing within approved channel allocations.

• Optimize targeting, keywords, search terms, negative keywords, bids, placements and audiences.

• Execute structured tests across creative, lead magnets, offers, landing experiences, forms and audience segments.

• Translate performance findings into clear creative briefs and iteration requests for internal or external creative partners.

• Complete pre-launch and post-launch QA for ads, links, forms, UTMs, conversion events and landing pages.

• Monitor MQL volume, CPL and downstream quality signals to identify performance or lead-quality issues.

• Work with Marketing Operations to reconcile campaign results across advertising platforms, CRM and analytics tools.

• Prepare concise weekly channel reporting with findings, actions and recommended next tests.

• Support bounded new-channel pilots when prioritized by the Director of Performance Marketing.

• Maintain clear campaign documentation, naming conventions and testing records.

What you bring

• 3 to 5 years of hands-on paid-media experience in an in-house or agency environment.

• Strong working knowledge of Meta Ads Manager and Google Ads.

• Experience with paid lead generation, customer acquisition or app marketing.

• Demonstrated experience building campaigns, managing meaningful budgets and improving performance against CPL or acquisition targets.

• Strong understanding of audience strategy, search optimization, creative testing and conversion tracking.

• Confidence working in Excel or Google Sheets to analyze and communicate performance.

• Ability to turn campaign data into clear actions without overcomplicating the findings.

• Strong organizational skills and attention to launch and tracking details.

• Ability to collaborate with creative, operations, product, sales and agency partners.

Helpful experience

• Agency experience managing multiple accounts, campaigns or priorities.

• Apple Search Ads or mobile-app acquisition experience.

• Familiarity with HubSpot, GA4, Google Tag Manager, AppsFlyer or Looker.

• Experience marketing to employers, small businesses, hiring teams or B2B audiences.

• Experience with lead magnets, native lead forms, retargeting or lifecycle campaigns.

What success looks like

• Campaigns launch accurately, on schedule and with reliable measurement.

• Media stays within approved pacing and budget parameters.

• MQL volume grows while agreed lead-quality standards are maintained.

• Underperforming campaigns are identified and addressed quickly.

• Testing produces clear decisions about what to scale, revise or stop.