Trade Marketing Specialist

About GMI Trading

GMI Trading is a wholesale distributor of European food products, operating across 48 US states. We are part of GMI Corporation — a family of businesses that includes our own food production facility and NetCost Market, a growing chain of specialty supermarkets.

For 26 years, we have built direct relationships with European manufacturers and brought authentic, high-quality products to the US market. Today, we are actively expanding into mainstream American retail — with contracts already in place with Walmart, ShopRite, and other major chains.

We are at an exciting moment: a company with deep roots and serious momentum.

Why Join Us

• Free lunch every day — hot meals provided at the office. A true rarity in the US.

• Performance-based recognition

• Flexible start of the day — we trust you to manage your time.

• Opportunity to grow into a leadership role as the company scales.

About the Role

This role sits at the intersection of marketing and sales. You will work closely with our sales team, store-level partners, and European brand vendors to drive in-store visibility, run trade promotions, and grow our private label and exclusive brand portfolio across the US.

Key Responsibilities

In-Store Visibility & Execution

• Develop and manage POS materials, in-store signage, section branding, and display solutions

• Support placement of branded fridges, stands, and display fixtures at client locations

• Conduct periodic field visits to audit shelf presence and identify growth opportunities

• Provide remote marketing support to clients across the US

Promotional Programs & Activations

• Plan and execute trade promotions in coordination with the sales team

• Coordinate with stores to ensure promotional offers are reflected at shelf level

• Support tastings, product demonstrations, and in-store activations

• Drive seasonal campaigns, product launches, and thematic activations

Vendor Co-Marketing

• Identify and develop co-marketing opportunities with brand vendors

• Negotiate vendor marketing support and translate it into store-level programs

• Manage vendor participation tracking and accountability

Sales Enablement & New Account Support

• Develop product catalogs, brand presentations, and sell-in decks for the sales team

• Help onboard new stores and chains into GMI Trading's product assortment

SKU Distribution & Portfolio Growth

• Drive the Top-25 SKU program — tracking distribution gaps and working to close them

• Monitor product ranging and expand private label and exclusive brand presence

• Build and maintain the trade marketing calendar

Trade Shows & Events

• Support Fancy Food Show, ECRM, and other industry events — preparation and on-site execution

• Develop event materials, booth concepts, and product presentations

Performance Tracking

• Monitor and evaluate trade promotions and in-store programs

• Analyze results and provide recommendations to improve ROI and execution quality

Qualifications

• Bachelor's degree in Marketing, Business, or a related field

• 3–5 years of experience in trade marketing, retail marketing, or CPG

• Experience developing and executing in-store marketing programs and trade promotions

• Strong project management skills — able to run multiple initiatives independently

• Comfortable working cross-functionally with sales, marketing, and external partners

• Strong proficiency in Excel and PowerPoint

• Experience with campaign reporting and marketing analytics

• Familiarity with design tools (Canva, Adobe) is a plus

Preferred Experience

• Background in grocery, food retail, CPG, or wholesale / distribution

• Experience working with private labels or exclusive brand programs

• Understanding of B2B sales cycles and wholesale trade dynamics

• Experience managing vendor marketing programs or co-funded activations

• Bilingual — Russian or Ukrainian preferred