Sales Executive

Job Title:  Sale Executive

Location: Dallas, TX / Bay Area, CA

Job Description:A pure-play salesperson is primarily responsible for selling and generating revenue. They are different from a technical sales person or account manager because their main focus is new business, pipeline, and closing deals, rather than delivery or managing existing accounts.

Typical role & responsibilities

1. New Business Development

• Identify and target new clients.

• Cold call, email, LinkedIn outreach, networking, and referrals.

• Build a qualified sales pipeline.

• Schedule discovery meetings with prospects.

2. Lead Generation & Prospecting

• Research companies and decision-makers.

• Identify business problems where the company’s services/products can help.

• Build relationships with CXOs, VPs, Directors, Procurement, IT leaders, etc.

3. Discovery & Qualification

• Understand the customer’s business needs, budget, timeline, and decision process.

• Qualify opportunities using criteria such as need, authority, budget, and timeline.

4. Sales Presentation & Solution Positioning

• Present the company’s services/products.

• Explain business value and ROI, not just technical features.

• Bring in solution architects or technical teams when deeper technical discussions are required.

5. Proposal & Negotiation

• Coordinate proposals, SOWs, pricing, RFP/RFQs, and contracts.

• Negotiate pricing and commercial terms.

• Handle objections and move opportunities toward closure.

6. Closing

• Own the opportunity from initial prospecting through signed contract/PO.

• Meet monthly/quarterly revenue and new-client targets.

7. Account Expansion

• After winning an account, identify opportunities for additional services/products.

• Work with delivery/account management teams for upselling and cross-selling.