Performance Marketing Operations Manager

About Kūlia Marketing

Kūlia Marketing is a performance-focused paid media agency specializing in growth-stage ecommerce brands and apps. We manage high-spend Meta and Google ad accounts and focus on measurable, profitable growth.

Our approach is highly analytical, creative-driven, and grounded in real performance data. We build structured testing systems, clear reporting, and scalable acquisition engines for our clients.

We’re looking for a Performance Marketing Operations Manager to help manage day-to-day account execution, reporting, and pacing across multiple client accounts.

Role Overview

This role is responsible for the daily operations of paid media accounts across Meta and Google. You’ll handle pacing, optimizations, reporting, and campaign execution so the founder can stay focused on strategy, client relationships, and growth.

This is a hands-on, operator-level role for someone who is comfortable inside ad platforms every day and understands performance metrics deeply.

Key ResponsibilitiesAccount Management

• Manage daily operations across Meta and Google ad accounts

• Monitor pacing versus monthly and weekly budgets

• Execute campaign launches, budget shifts, and optimizations

• Maintain structured campaign and ad set organization

Performance Analysis

• Track core KPIs: spend, revenue, MER, ROAS, CPA, CTR, CPM

• Identify performance trends and issues early

• Flag scaling or efficiency opportunities

Reporting

• Prepare daily and weekly performance reports

• Pull data from platforms and internal dashboards

• Summarize topline performance and key drivers

Creative Testing Support

• Launch new creative tests following internal frameworks

• Monitor early performance signals (CTR, CPM, CVR)

• Pause or scale ads based on clear rules

Process & Operations

• Follow and improve internal SOPs

• Help maintain pacing sheets and reporting dashboards

• Keep accounts clean, organized, and scalable

Requirements

• 2–5+ years managing paid media accounts

• Strong experience with:

• Meta Ads Manager

• Google Ads (Search, Shopping, PMax, Demand Gen)

• Comfortable managing monthly budgets of $10k–$250k+

• Deep understanding of:

• ROAS, MER, CPA, LTV, blended metrics

• Pacing and budget allocation

• Strong attention to detail and process orientation

• Ability to work independently in a remote environment

Nice to Have

• Experience with tools like:

• Northbeam

• Triple Whale

• GA4

• Experience with ecommerce or mobile apps

• Agency or multi-client experience

• Familiarity with creative testing frameworks

What Success Looks Like

Within 60–90 days:

• You’re managing daily pacing across multiple accounts

• Reports are delivered consistently and accurately

• Campaign changes are executed without supervision

• The founder is no longer in the platforms all day

Why Join Kūlia Marketing

• Work directly with the founder

• High ownership and autonomy

• Performance-driven culture

• Opportunity to grow into a senior strategist role

• Flexible remote environment

How to Apply

Please include:

• A short introduction

• Links or screenshots of accounts you’ve managed

• Monthly budgets you’ve handled

• Tools and platforms you’re most comfortable with