Product Marketing Manager (Healthcare SaaS)

About the Role

We are seeking a Product Marketing Manager to drive go-to-market (GTM) strategy, partnerships, and market expansion for our SaaS solutions (mConsent and Caretap). This role will own messaging, positioning, field marketing, and alliances to ensure our products win in the healthcare SaaS market.

Responsibilities

Lead GTM strategy for assigned product (mConsent or Caretap).

Develop positioning, messaging, and value propositions for healthcare SaaS buyers.

Build and manage partnerships and alliances with ecosystem partners, resellers, and industry associations.

Drive field marketing initiatives including webinars, events, trade shows, and local campaigns to support regional growth.

Collaborate with Sales and Partnerships teams to co-create campaigns and joint GTM activities.

Create sales enablement materials: battlecards, presentations, case studies.

Partner with Product to provide market intelligence, competitive analysis, and roadmap insights.

Work with MarTech and Demand Gen teams to ensure measurable pipeline contribution.

Requirements

5+ years in Product Marketing for SaaS, preference for healthcare or healthtech.

Experience with partnership and alliance marketing.

Proven ability to drive field marketing and ecosystem-based growth.

Strong GTM strategy, messaging, and storytelling skills.

Experience influencing product roadmaps through market feedback.

Familiarity with CRM/MarTech tools (HubSpot, Salesforce, Zoho).

1. Social Media Marketing Specialist (B2B Influencer & Growth)

Location: [Company Location] | Experience: 3–5 Years | Focus: B2B Growth Across Platforms

About the Role

We are hiring a Social Media Marketing Specialist to lead professional brand presence and influencer-driven growth across all major platforms. This role will develop strategies that amplify our voice, drive community engagement, and fuel demand for our SaaS products.

Responsibilities

Own and execute social media growth strategy across LinkedIn, YouTube, Facebook, Instagram, X (Twitter), TikTok, and emerging platforms.

Build influencer and thought-leadership collaborations with industry voices and healthcare SaaS KOLs.

Manage company pages, leadership profiles, and employee advocacy programs.

Develop and maintain a content calendar aligned with campaigns, launches, and events.

Run paid and organic social campaigns, monitor analytics, and optimize performance.

Collaborate with content, design, and video teams to ensure brand consistency.

Launch community-building initiatives (live sessions, webinars, polls, interactive posts).

Requirements

3–5 years in B2B social media marketing, including influencer marketing.

Experience managing all major platforms (LinkedIn, YouTube, Facebook, Instagram, X, TikTok).

Strong copywriting and visual storytelling skills.

Proven record of scaling brand presence, followers, and engagement in B2B environments.

Data-driven mindset with ability to track ROI from social activities.

1. MarTech & Demand Generation Manager (HubSpot / Zoho)

Location: [SRS Global Technologies, Technopark Trivandrum] | Experience: 5+ Years | Focus: SaaS Lead Gen

About the Role

We are hiring a MarTech & Demand Generation Manager to own marketing automation, outbound campaigns, and pipeline generation. This role will manage tools like HubSpot and Zoho, ensuring scalable demand generation for SaaS products.

Responsibilities

Own and optimize HubSpot and Zoho CRM/MarTech stack for outbound campaigns.

Design and execute multi-channel lead-gen campaigns (email, social, paid, events).

Manage lead scoring, segmentation, and nurture workflows.

Collaborate with Product Marketing to translate GTM strategy into campaigns.

Monitor funnel metrics (MQL → SQL → Pipeline) and continuously improve performance.

Introduce A/B testing and reporting to maximize ROI.

Train and mentor junior team members in Martech best practices.

Requirements

5+ years in B2B SaaS demand generation.

Hands-on expertise with HubSpot and Zoho (certifications a plus).

Strong understanding of outbound marketing, campaign automation, and analytics.

Track record of achieving pipeline targets and driving revenue.

Experience with healthcare SaaS preferred.