GTM Co-Founder

About Clearly
We're solving a critical problem in the age of AI-assisted development: garbage requirements = garbage code, no matter how smart your AI coding copilot is.

Clearly is an intelligent Q&A wizard that helps technical and non-technical teams create well-defined Business Requirements Documents (BRDs) and Product Requirements Documents (PRDs) optimized for AI coding tools like Cursor, Claude Code, GitHub Copilot, and Windsurf.

Current Status:

✅ Live platform with active beta users
✅ Modern full-stack application (React + Express + PostgreSQL)
✅ Real-time collaboration, multi-format exports, template library
✅ 60-70% time savings reported by users
✅ Strong product-market fit signals and feature requests

The Opportunity
We're at an inflection point: working product, validated problem, active users, and massive market tailwind. What we need is someone who lives and breathes go-to-market strategy to turn early traction into sustainable growth and revenue.

This isn't a "marketing hire" reporting to the founder. This is a true co-founder role with:

Substantial equity stake (negotiable)
Equal decision-making authority on business strategy
Full ownership of the entire GTM function
Voice in product direction based on customer insights
Potential CEO track if that's your strength

What You'll Own
Strategy & Positioning
Define and execute GTM strategy: ICP, buyer personas, positioning
Build competitive intelligence in the AI dev tools space
Own messaging and brand narrative
Distribution & Growth
Build distribution channels: content, SEO, community, partnerships, paid acquisition
Developer relations: engage AI coding communities, build advocates
Create content strategy (blog, tutorials, case studies, videos)
Build presence on Twitter/X, Reddit, Hacker News, Dev.to, Discord
Revenue & Sales
Own the revenue model: pricing, packaging, conversion optimization
Build and manage sales funnel (CAC, LTV, churn metrics)
Enterprise sales: reach CTOs and engineering leaders
Partnerships: integrate with Cursor, Claude, other AI tools
Customer Development
Conduct user interviews, surveys, feedback sessions
Shape product direction based on customer insights
Build customer advisory board
Create onboarding and retention strategies
Operations
Build growth stack: analytics, CRM, email, attribution
Manage customer support and documentation
Oversee legal, compliance, and contracts

Who You Are
Must-Haves
✅ Proven track record launching or scaling a product with paying customers
✅ Experience in dev tools, SaaS, or productivity software for technical audiences
✅ Strong in content marketing, developer relations, or community building
✅ Deep understanding of PLG (product-led growth) for dev tools
✅ Can talk to developers, PMs, and founders to understand their workflows
✅ Excited about positioning and building brand in a crowded AI space
✅ Revenue-focused from day one – this needs to make money, not just get users
Bonus Points
🎯 Worked at or with dev tools companies (Vercel, Linear, Notion, Retool, etc.)
🎯 Built an audience in developer or AI space (Twitter/X, YouTube, newsletter)
🎯 Experience with enterprise sales to engineering teams
🎯 Active in developer communities (Reddit, Discord, Dev.to, Hacker News)

What You're Joining
Technical Founder
I'm Jaehee – a data platform architect and AI solution developer with:

3 production AI services shipped in 18 months (MyJob, AI Insights Generator, AI Business Automation Platform)
17 years at Visa building enterprise-scale data systems
Vibe Coding Boot Camp founder – teaching AI-assisted development
Global internship programs – trained 60+ students on Gen AI + RAG
Deep expertise in multi-agent AI systems, RAG/GraphRAG architectures, and full-stack development
Market Opportunity
GitHub Copilot: 1.8M+ paid users
Cursor: Growing 40%+ MoM
Claude, ChatGPT, Windsurf: Used by millions of developers
Developers spend 30-40% of their time translating requirements into AI prompts
60-80% of project failures trace back to poor requirements
Why Now?
✅ Massive tailwind: AI coding is the fastest-growing category in dev tools
✅ Clear, validated problem: Every developer and PM feels this pain
✅ Working product: Not a deck or prototype – live, functional, being used
✅ Network effects: Better templates → better outputs → more users
✅ Multiple revenue paths: SaaS, enterprise, API, marketplace
✅ Bootstrap-friendly: Low burn, capital-efficient path to profitability
✅ Market timing: Early enough to define the category, late enough that the market exists

What We Offer
Meaningful equity stake (negotiable, substantial)
Equal partnership – not a hire, a co-founder
Full ownership of GTM function
Working product with active users and traction
Fast execution – technical founder who ships
Bootstrap-friendly – sustainable path without massive funding rounds