Paid Media Manager (Contract)

Role Overview

Our portfolio is expanding, and leadership is searching for an expert Paid Media Manager (Contract) to lead our next generation of growth! We are looking for someone to join our team and support our projected growth over the next 24 months. The initial focus of this role will be on two specific brands: FlavrQ and BBQ-AID (through August 2027).

As our Paid Media Manager, you will be the driving day to day force behind our paid media execution, under the leadership of our Marketing director. You will take full ownership of driving profitable growth through paid ad strategies, hitting target CAC across Meta, TikTok, and Google. We expect you to manage the budget, provide forecasting input, guide creative marketing strategy, and collaborate with our team to achieve success.

Core Responsibilities & Milestones

Paid Ad Strategy (50% Allocation)

• Define goals, build comprehensive strategies, and execute plans to drive optimal growth.

• Oversee ad creation in collaboration with the marketing team. Directly give direction on creatives that we need.

• Continuously deploy, test, and maintain ad creatives while measuring campaign performance.

• 3 Months: Set CAC targets for FlavrQ and BBQ-AID, evaluate current strategies, and implement short-term improvements. Build and present a long-term ROI-driven strategy.

• 6 Months: Fully execute the outlined plan, maintain all existing ads, and introduce fresh ideas to fuel growth.

• 9 Months: Assume full ownership of the paid ad strategy under the guidance of the Director of eCommerce.

Budgeting (30% Allocation)

• Analyze ad spend to identify opportunities for scaling or efficiency.

• Play a key role in decision-making regarding budget allocation and scaling spend.

• 3 Months: Review the current budget, make short-term adjustments for optimal results, and present a long-term budget plan.

• 6 Months: Maintain the existing budget, adjust spend to maximize results, and clearly communicate budget rationale to the team.

• 9 Months: Take full ownership of the ad spend budget heading into peak season 2027.

Reporting & Recommendations (20% Allocation)

• Deliver comprehensive executive reporting on a regular cadence.

• Share insights and performance data via Asana or email, and discuss findings over video calls.

Qualifications

• 5+ years of experience in ad strategy, budgeting, business management, or a related field.

• Extensive experience managing ad spend budgets of $1M+ per year.

• Proven track record of taking existing brand budgets and driving profit through paid ad strategies at target CAC.

• Hands-on experience with Google Ads, Meta, TikTok, Pinterest, and Microsoft advertising platforms.

• Experience working within the Shopify ecosystem.

• Experience using digital/web analytics (Google Data Studio) and project management software (Asana or similar).

• Excellent written and oral communication skills.

• Highly organized with excellent time management skills and strong business acumen.

• Preferred: Bachelor’s degree.