Creator Partnerships & Affiliate Marketing Specialist

About Us

Bayland Health is a fast-growing wellness company with a portfolio of four nutrition brands—led by our flagship, Micro Ingredients. From superfoods to vitamins, we offer pure, high-quality ingredients trusted by over ten million health-conscious consumers.

As a Top 10 seller on Amazon and TikTok in the U.S., we’re driven by innovation, transparency, and storytelling. We’re currently seeking a motivated and responsible Creator Partnerships & Affiliate Marketing Specialist to join our Affiliate Marketing team.

Role Summary

We’re looking for a proactive, relationship-driven Creator Partnerships & Affiliate Marketing Specialist to help scale our creator and affiliate partnerships across fast-growing social commerce channels, with a strong focus on TikTok. This role is responsible for sourcing new creators, building strong partner relationships, and supporting high-performing collaborations that drive content output and affiliate growth.

The ideal candidate is highly organized, detail-oriented, and confident in creator outreach, follow-up, and campaign coordination. This role also supports day-to-day creator communication through Discord and other channels, while partnering cross-functionally with internal teams to execute creator campaigns and drive performance.

Key Responsibilities

• Proactively identify and recruit new creators and affiliates to expand the partnership pipeline and unlock growth opportunities.

• Build and maintain long-term affiliate and creator partnerships that align with our brand; source, vet, onboard, and nurture creators with a focus on TikTok growth.

• Co-develop authentic, high-converting content with creators across TikTok, Reels, and Shorts; guide content direction, product messaging, and platform best practices.

• Support relationships with top-performing and high-potential creators to improve content quality, consistency, and affiliate performance.

• Plan and execute campaigns end-to-end, including outreach, briefs, seeding, timelines, asset coordination, follow-up, and compliance tracking.

• Launch and coordinate online activations such as giveaways, livestreams, creator campaigns, and product seeding initiatives to drive engagement and GMV.

• Monitor performance metrics such as GMV, CTR, CVR, AOV, and other campaign KPIs; translate data into actionable insights and next steps.

• Support the Discord affiliate community by responding to creator questions, maintaining active communication, and fostering a positive partner experience.

• Partner cross-functionally with internal teams, including TikTok, Shopify, content, and marketing, to support creator campaigns and affiliate growth.

• Stay current on platform trends, influencer marketing best practices, TikTok culture, and broader social commerce developments.

• Assist with PR events, brand activations, and influencer collaborations to strengthen brand visibility and creator engagement.

Required Skills and Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.

• 2+ years of experience in influencer marketing, affiliate marketing, creator partnerships, or social commerce, with hands-on experience in TikTok creator outreach, affiliate recruitment, or creator relationship management.

• Strong communication and relationship-building skills; ability to build trust, maintain positive creator partnerships, and manage outreach and follow-up effectively.

• Strong attention to detail and organizational skills; ability to manage multiple creators, conversations, deliverables, and timelines with consistent follow-through.

• Solid understanding of TikTok trends, creator collaborations, ecommerce-driven social content, and performance-oriented creator campaigns.

• Proficiency in Excel or Google Sheets for creator tracking, campaign coordination, and basic performance reporting; comfort using Discord, email, and direct messaging for creator communication.

• Proactive and outgoing; strong follow-through, adaptability, and persistence in creator outreach and partnership management.

Preferred Skills and Qualifications

• Experience with TikTok Shop, creator marketplaces, affiliate platforms, or other influencer and affiliate marketing tools.

• Familiarity with short-form content creation, including scripting, storytelling, content feedback, and basic editing or strong asset quality review.

• Experience supporting giveaways, livestreams, creator campaigns, product seeding, PR events, or other affiliate and influencer activations.

• Experience managing a meaningful number of creators or affiliates and supporting partnership performance at scale.

• Strong ecommerce mindset; familiarity with metrics such as GMV, CTR, CVR, and AOV; understanding of what drives content performance and conversion.

• Hands-on creator experience is strongly preferred, especially if you have produced high-performing or sales-driven short-form content; familiarity with Instagram, YouTube Shorts, Shopify.

• Bilingual in Spanish or another language is a plus.

Why Bayland Health?

• Work with a passionate, mission-driven team in a growing health & wellness space.

• Create work that’s seen by millions and helps people live healthier lives.

• Opportunities to grow professionally with mentorship and hands-on projects.

Salary and Compensation

• $65,000–$75,000 annual base salary, plus performance-based bonus.

• Comprehensive health benefits, including medical, dental, and vision insurance.

• 401(k) with company match.

• Paid time off, paid sick leave, and paid holidays.

• Lunch stipend provided.

• Complimentary office snacks and beverages.

• Free parking at our downtown Bellevue office.

Pay

• $65,000 - $75,000 per year, plus bonus incentives. Final compensation will be based on the candidate’s level, relevant experience, and job-related knowledge and skills.

Bayland Health is an equal opportunity employer committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under applicable federal, state, or local law.