Senior Product Marketing Manager

About the Role

We are looking for a Senior Product Marketing Manager (Sr. PMM) to play a critical role in shaping how Definitive Healthcare brings its products to market. This role will own positioning, messaging, and go-to-market strategy for key products and solutions across our B2B healthcare intelligence platform.

The ideal candidate brings deep experience in B2B SaaS product marketing, thrives in data rich environments, and knows how to translate complex datasets, insights, and workflows into clear, compelling customer value. You will work closely with Product, Sales, Marketing, and Customer teams to drive adoption, differentiation, and revenue impact.

What You'll Do

Product Positioning & Messaging

• Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform

• Translate complex healthcare data, analytics, and feature sets into customer centric value propositions

• Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)

• Ensure consistent positioning across website, sales materials, campaigns, and product experiences

Go-to-Market Strategy & Launches

• Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions

• Partner closely with Product Management to align on roadmap priorities and launch readiness

• Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams

• Define launch goals, success metrics, and post launch optimization plans

Sales & Revenue Enablement

• Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos

• Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)

• Support strategic deals, customer conversations, and field feedback loops as a subject matter expert

• Partner with Revenue Leadership to improve win rates, deal velocity, and product attach

Market, Customer & Competitive Insights

• Conduct ongoing market and competitive research within the healthcare data and analytics landscape

• Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy

• Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible

• Act as the voice of the customer across product and GTM teams

Cross Functional Leadership

• Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership

• Influence roadmaps, priorities, and investment decisions through market insight and data

• Drive alignment across teams without direct authority in a fast‑moving, matrixed environment

Success Metrics (Examples)

• Successful execution of on time, high impact product launches

• Improved sales enablement effectiveness and internal adoption of messaging

• Increased pipeline influence, win rates, or expansion tied to assigned products

• Strong cross functional alignment and stakeholder satisfaction

What You'll Bring

Required

• 7–10+ years of experience in B2B product marketing, product management, or related roles

• Proven experience driving go-to-market strategy for SaaS or data driven platforms

• Strong ability to position complex products and value propositions clearly and simply

• Experience partnering closely with Sales and Product teams

• Excellent written, verbal, and presentation skills

Preferred

• Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets

• Familiarity with selling to enterprise or mid‑market customers

• Experience supporting multiproduct platforms or solution based selling

• MBA or equivalent experience a plus

Attributes for Success at Definitive Healthcare

• Customer ‑obsessed with a strong understanding of B2B buying dynamics

• Strategic thinker who can move seamlessly between big picture planning and hands on execution

• Comfortable operating in ambiguity and driving alignment across teams

• Data driven, curious, and deeply collaborative

• Passion for improving healthcare through better data and insights