Marketing Manager

Here is a draft job description for a Marketing Manager role at Truckpedia to manage Meta and Google Ads:

Marketing Manager, Paid Acquisition Truckpedia - Remote, US

About Truckpedia Truckpedia is the all-in-one transportation management system (TMS) built for carriers. Our modern, intuitive platform powers dispatch, tracking, invoicing and reporting for trucking companies of all sizes. Truckpedia is a fast-growing, VC-backed startup on a mission to revolutionize the trucking industry with smarter software.

Role Overview We are seeking an experienced, data-driven Marketing Manager to own paid acquisition across Meta and Google Ads. Reporting to the Head of Growth, you will plan, execute, measure and optimize our paid social and search campaigns to drive efficient growth. The ideal candidate is highly analytical, a compelling ad copywriter, and relentlessly focused on moving core metrics.

Responsibilities

• Own end-to-end management of Truckpedia's Meta and Google Ads accounts

• Build and optimize campaigns across the full funnel from brand awareness to conversion

• Write engaging ad copy that resonates with carriers and highlights Truckpedia's key value props

• Manage daily and monthly budgets to hit CPA and ROI goals

• Conduct weekly performance reviews to surface insights and implement optimizations

• Design and execute A/B and multivariate ad copy and creative tests

• Collaborate with Product and Sales to align messaging and ensure a seamless user journey

• Stay on top of Meta/Google Ads product releases and emerging ad formats

• Report on KPIs and provide performance insights to leadership

Requirements

• 5+ years hands-on experience managing Meta and Google Ads at scale

• Track record driving measurable ROI and efficiently scaling budgets

• Strong analytical skills and expertise with Excel, SQL, and BI tools

• Excellent communicator and ad copywriter

• Keen attention to detail and highly organized

• Proactive problem-solver who thrives in a fast-paced startup environment

• Passion for Truckpedia's mission and the trucking/logistics industry

• Bachelor's degree required, MBA a plus

Benefits

• Competitive salary and equity

• Comprehensive health, dental and vision insurance

• Generous PTO and paid parental leave

• 401k with company match

• Stipends for home office setup and learning & development

• Tight-knit, supportive, and fun remote team culture

To apply, please send your resume, portfolio and a brief note on why you're excited about Truckpedia to [email protected].