Social Media Specialist

Mindshare Consulting Inc. is looking for a results-driven Social Media Strategist with strong experience in content creation, Meta Ads, Google Ads, analytics, and WordPress. This role is ideal for someone who understands how to build brand visibility, create engaging content, manage paid campaigns, track performance, and turn social media activity into measurable business growth.

The right candidate must be creative, analytical, organized, and comfortable working across multiple client industries including restaurants, local services, ecommerce, SaaS, professional services, and other growing businesses.

Key Responsibilities Social Media Strategy

• Plan and execute social media strategies for clients across Facebook, Instagram, LinkedIn, TikTok, YouTube Shorts, and other relevant platforms

• Create monthly content calendars based on client goals, promotions, audience behavior, and platform trends

• Develop content ideas that support brand awareness, lead generation, traffic, engagement, and conversions

• Research competitors, industry trends, hooks, captions, hashtags, and creative angles

• Recommend content formats including reels, carousels, stories, static posts, short videos, testimonials, offers, and educational content

Content Creation

• Write captions, post copy, hooks, headlines, video scripts, and ad copy

• Coordinate with designers, video editors, and internal teams to create high-quality social media assets

• Help create content briefs for graphics, reels, videos, and campaign creatives

• Ensure all content follows client brand guidelines, tone, messaging, and business goals

• Review social media creatives before posting to ensure quality and accuracy

Meta Ads Management

• Set up, manage, and optimize Meta Ads campaigns across Facebook and Instagram

• Build campaigns for lead generation, traffic, engagement, awareness, retargeting, and conversions

• Create ad copy, audience targeting, custom audiences, lookalike audiences, and retargeting campaigns

• Monitor campaign performance and optimize based on CPA, CPL, CTR, ROAS, engagement, and conversion data

• Manage Meta Pixel, events, conversion tracking, and lead form campaigns

Google Ads Support

• Assist with Google Ads campaign planning, setup, and optimization

• Work on Search, Display, Performance Max, YouTube, and remarketing campaigns where needed

• Support keyword research, ad copywriting, landing page review, and campaign reporting

• Coordinate with the PPC team to align paid search and social media campaigns

Analytics and Reporting

• Track and report campaign performance using Meta Ads Manager, Google Ads, Google Analytics 4, Google Search Console, and other reporting tools

• Prepare weekly and monthly performance reports with clear insights and recommendations

• Measure KPIs such as reach, engagement, leads, website traffic, conversions, CPL, CPA, ROAS, and audience growth

• Use data to improve content strategy, ad performance, targeting, and conversion rates

WordPress and Website Support

• Work with WordPress websites to update landing pages, blog posts, images, buttons, forms, and campaign content

• Review landing pages for conversion issues, mobile experience, CTA clarity, tracking, and user flow

• Coordinate with developers to improve campaign pages, forms, tracking, and website integrations

• Understand basic SEO, page structure, internal linking, and content formatting inside WordPress

Required Skills and Experience

• Minimum 2 to 4 years of experience in social media strategy, digital marketing, or paid ads

• Strong experience with Meta Ads Manager

• Working experience with Google Ads

• Experience creating social media content for brands or clients

• Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts

• Experience with WordPress is required

• Good understanding of landing pages, website traffic, lead generation, and conversion tracking

• Strong copywriting skills for captions, ad copy, hooks, and campaign messaging

• Ability to analyze data and turn it into practical recommendations

• Strong communication, organization, and project management skills

• Ability to manage multiple clients and deadlines

Required Certifications

The following certifications are required:

• Meta Ads Certification

• Google Ads Certification

• Google Analytics Certification

• Google Analytics 4 experience is required

Preferred additional certifications:

• Google Search Ads Certification

• Google Display Ads Certification

• Google Video Ads Certification

• Google Measurement Certification

• HubSpot Marketing Certification

• WordPress or SEO related certification

Tools Experience Preferred

• Meta Business Suite

• Meta Ads Manager

• Google Ads

• Google Analytics 4

• Google Search Console

• Google Tag Manager

• WordPress

• Canva

• CapCut

• Adobe Creative Suite

• Looker Studio

• Mailchimp, Klaviyo, HubSpot, or similar platforms

• Project management tools such as ClickUp, Asana, Trello, or Monday.com